Own Advert

Final Design:

This perfume gives the sense that you can with in touch with nature, and you can be yourself, in your natural state, you dont have to change and be someone different.

The use of ivy and flowers, show the audience that they don't have to be constricted by their lives, and it shows other people that when given abit of distance they can grow.

The model being shown twice, one upside down, shows that the focus will be on you and even though you need to be given distance you can still be fun and have a laugh, the model being upside down appears to represent this. The expression on the models face, suggests that if you buy this perfume you will be happy and carefree (how you feel when you get away), her expression seems to draw the audience in, and makes them long for her stress free life. This perfume also gives the sense of female independence as she is a woman on her own (there is no man involved in the advert), and there are two of her, it gives the impression that if you wear this perfume you will become a strong, powerful, yet feminine, woman.

The target audience for this advert is young urban professionals, as it is a natural and creates a different feel to what the target audience is used to. The advert also suggests that you will become more in touch with nature, because of the flowers and ivy, also the writing "natural beauty," makes you think your natural beauty from inside, will shine through. Because of the target audience the advert would probably be placed in a magazine such as Glamour, as Glamours target audience appear to be young professionals.

I decided to call the perfume Acelynn as it means Beautiful One, and i decided to have the "natural beauty" underneath to suggest that natural beauty is the most important kind, this is different name to my original design, which was going to be called "Telah, Precious" (Telah means precious) i decided to change the name for this advert, as i feel my original name didn't make sense with the overall theme of my advert.
I completely changed my advert from the sketch as my original design was difficult to achieve on photoshop, and didn't really give have the effect that i wanted.

I used this bottle, as it was in keeping with the colour scheme (purple and green) and the flowers/leaves are in keeping with the nature feel of the advert. The rounded shape of the lid and the bottle, give a feminine, gentle feel.






I used this background for the advert, because i wanted to use the colour green, because it is associated with nature. The leaves incorporate a natural feel, however these aren't visible in the advert as i have blurred the green into the model, i did this because it gives the impression that you can become attached to nature and really feel nature through this product.

The use of purple flowers were because of the colour scheme and because flowers are a large part of nature. Also purple is a feminine colour which suggests that this is a feminine perfume, it is also a bold colour, which also suggests that you can be feminine and strong, obvious, and noticeable.



I decided to have ivy in the corners of my advert to show that if you wear this perfume you have a slightly wild side, that is tamable. Also the green again is part of the colour scheme, it is also considered as a masculine colour, which contradicts the femininity of the advert, however it shows that you can be feminine wearing this perfume, but you can also have male positions in the work place and can make "male" decisions.




When making the advert i decided to blur the background into the model, to show that you really get a feel for nature when you wear this perfume. I chose to turn the model upside down in the opposite diagonal corner from the right way up model, in order to show that when you wear this perfume you can be fun and feminine, as well as independent. Having the model shown twice on the advert, gives the impression that you can take care of yourself when you wear this perfume, as there is no male model in this advert. The use of ivy and flowers give the sense of naturalism, this makes the wearer feel as though they can have a slightly wild side, but also a feminine side.

This advert gives the feel of being about balance, as its target audience is young urban professionals and the perfume gives them a sense of nature/countryside, the ivy and flowers give a sense of wildness, but the bottle's shape and roundness give the sense of femininity, the green gives the impression of masculinity, however the purple gives again the sense of femininity. I think having the model twice on the advert shows that there is a balance with this perfume, you can be yourself, or a better, stronger, more feminine you, also the model are opposite each other diagonally which balances the advert out.